Exterior Digital Signage, Article Series: Part 1 Selecting and Developing Exterior Digital Signs

Exterior Digital Signage, Article Series: Part 1 Selecting and Developing Exterior Digital Signs

The cost of digital signs has continued to drop, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the ROI.

The cost of digital signs has continued to drop, making them more accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before your clients develop a digital sign strategy and dive into the details of hardware and software, it is important to understand the return on investment. And to ensure a successful deployment, it’s important to clearly lay out a complete development process.

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