Extended Reality: Expanding the Definition of Sign Interaction

Extended Reality: Expanding the Definition of Sign Interaction

In the world of signs, graphics and visual communications, possibilities expand to include elements that respond and react when a person looks toward them. Static signs come to life with added information seen through phones, car windshields and the like.

This Strategic Insights paper is authored by Jonathan Josephson, founder of Quantum Interface. It is the second in a series of papers that explore products and ideas that are on the cusp — and may bring significant change to our industry. The Strategic Insights series looks at materials that make for smarter, more interactive displays; techniques that make for leaner operations through AI, automation and robotics; and new ways consumers view signs, which could forever alter our industry and the way you do business. Find more at signs.org/insights.

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