SRF Lunch and Learn - Consumer Perceptions of Retail Signage

ISA and the Sign Research Foundation (SRF) are teaming up to provide a Lunch and Learn on consumer perceptions of retail signage. These Lunch and Learns are interactive and designed to provide real-world scenarios on how to use SRF research.

In today's competitive retail landscape, effective signage can make all the difference in attracting customers, conveying brand messages, and driving sales. Join Sapna Budev, the Executive Director of SRF, for an engaging session that delves into the fascinating world of consumer perceptions in retail signage and reveals the key insights and strategies needed to create impactful and compelling designs. Attendees will leave this session with the tools to:

- communicate design recommendations to customers

- advocate for sign permits using data-driven research

- gain insights into the correlation between effective signage and customer engagement

With the registration fee, all attendees will receive a copy of SRF's Consumer Perceptions of Signage summary.

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