SRF Presents: Signs of Social Equity Recorded Webinar

Did you know that local sign ordinances can advance or deter the idea of social equity in your community? For example, in Brooklyn, NY, "Old School" large lettering and repetition generates a sense of inclusivity and openness, while brevity, wordplay and other linguistic elements of gentrifying "New School" signage signal exclusion. The authors of What the Signs Say will analyze two critically different types of local retail signage to help planners and local officials examine how sign regulations may contribute to inequity and exclusions. This session will incorporate ethnographic observation, interviews and storefront texts from Brooklyn, New York, to discover signage models and methods that ensure equity, diversity and inclusion.

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