Estimating for Profit -- Moving from "Best Guess" to "Best Practice"

If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated. The estimating challenge in the sign industry is really a two edged sword, as “good” estimates need to be both fast and accurate. Learn how to clarify what an estimate is and isn’t and gain an understanding of the many uses of a good estimate.

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