Digital Signage: Fail to Plan, Plan to Fail

The majority of failures for those entering the digital signage industry can be directly traced to a lack of planning and due diligence up front. Gain an understanding of the major business issues that face the digital signage industry and enable you to create a solid business plan. After completing this course, you will understand the importance of: (1) The Seven Key Elements of Digital Signage; (2) Articulating the Objectives; (3) Content and a Call to Action; (4) Return on Investment, Return on Objectives, and Total Cost of Ownership; (5) Metrics, Measurements, and Analytics and (6) Partnerships.

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