Digital Signage Content Creation Production In-House and What to Expect

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Digital Signage Content Creation Production In-House and What to Expect

Learn what can be created in-house, what to outsource and who to partner with.

The be all and end all of signage is content – the finished product. This course discusses the differences between static and dynamic sign content, content life cycles and the effect content has on the viewer. Explore the different types of dynamic content and delve into the various methods of content creation for the sign shop. Recognizing that sign shops come in all types and sizes, the course explores what can be created in house, what to outsource and who to partner with. Learn about recurring revenue and what to charge for content creation.

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© International Sign Association, 2021