Economic Value of On-Premise Signage (University of Cincinnati, 2012)

Signs act as “silent salespersons”—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the study is also focused on the impact on consumers and the surrounding community.)

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