Economic Value of On-Premise Signage (University of San Diego, 1997)

To help promote understanding of the value of signage to businesses and by extension, to communities, The Signage Foundation, Inc., is re-publishing this scientific study conducted by the University of San Diego in 1997. This study represents the first scientific research based on thorough, state-of-the-art statistical analysis, which provides clear evidence and conclusions that onpremise signage does, indeed, have a positive and significant impact on businesses and local governments.