Exterior Digital Signage, Article Series: Part 3
One challenge with digital signage is a perceived lack of integration with the landscape, architecture and surrounding urban environment. For a digital sign approach to be successful, it is important that it be placed in the context of the overall design.
Digital signs have achieved considerable success in the last decades, but not without considerable conflict in urban and suburban areas. Among the largest challenge is a perceived lack of digital sign integration with the landscape, architecture and surrounding urban environment. When developing a digital sign approach, it is important that it be placed in the context of the overall design of the sign and building itself to be successful.
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