Consumer Perceptions in Retail Signage: 100,000 Shoppers Can’t Be Wrong – Executive Summary
![Consumer Perceptions in Retail Signage: 100,000 Shoppers Can’t Be Wrong – Executive Summary](/shop/resource/5206502364/ThumbnailB_D/Consumer_Perceptions_Retail_Exec_Summary.jpg)
Consumers learn—and assume—all sorts of things about a business based on its sign. This study by Dr. James Kellaris from the Lindner College of Business at the University of Cincinnati offers a wealth of insight into consumer behavior and provides key findings for retailers.
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