Consumer Perceptions in Retail Signage: 100,000 Shoppers Can’t Be Wrong – Executive Summary

Consumer Perceptions in Retail Signage: 100,000 Shoppers Can’t Be Wrong – Executive Summary

Consumers learn—and assume—all sorts of things about a business based on its sign. This study by Dr. James Kellaris from the Lindner College of Business at the University of Cincinnati offers a wealth of insight into consumer behavior and provides key findings for retailers.)


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