On-Premise Signage: Situations, Legibility, and Visibility - Guidelines For Traffic Safety

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On-Premise Signage: Situations, Legibility, and Visibility - Guidelines For Traffic Safety

Understanding the factors of sign legibility is of paramount importance for designers, city planners, and township boards due to its impact on various aspects of community life and functionality. Clear and easily readable signs are essential elements to promote safety, efficiency, aesthetics, regulatory compliance, and community engagement within urban environments.

The purpose of this guide is to distill the current research on legibility and present a method of calculation that allows designers, planners, and owners/end-users to determine ideal sign sizes for roadside on-premise signage scenarios.
© International Sign Association, 2021