SRF Lunch and Learn - Retail Wayfinding: The ROI & Customer Experience

Craig Berger with the Fashion Institute of Technology, dives deep into the ROI of strategic wayfinding with the SRF Retail Wayfinding Best Practices report as the guide. Learn how to craft a customer journey and use emerging trends in retail wayfinding.

Learning Objectives:

• Explain the ROI of wayfinding and retail signage

• Develop data-driven arguments for wayfinding's value

• Design signage that boosts customer experience and sales

• Identify future trends in retail wayfinding

• Utilize the complementary SRF report for effective signage solutions

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