SRF Lunch and Learn - Leave the Lights On

An increasing number of organizations and cities want to limit sign lighting. Whether it’s lower lighting levels, imposing curfews or banning certain kinds of illuminated signs, these regulations pose an existential threat to the sign industry. What can sign companies do to influence local officials so that they leave the (sign) lights on, allowing customers to continue to buy and use illuminated signs?

Attendees will learn from ISA’s Advocacy team who wants to restrict sign lighting, what to do when cities propose sign lighting restrictions, and how to educate local officials and customers about the importance of effectively illuminated signs and how to make sure they can be seen at night.

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